Multi-Phase Product Launch Playbook to Scale Quickly
Snapshot
Developed Comprehensive Multi-Phase Product Launch Playbook to Scale Quickly: Streamlining Operations, Phases, and Resources (Decks, Spreadsheets, Asana Boards) with Multi-Team Coordination for Efficiency and Effectiveness.
My Role & Leadership
I led the strategy, execution, and cross-functional alignment for the launch of 1871’s Innovation Suites, ensuring seamless collaboration between marketing, product, experience, and sales teams. My leadership included:
Systems Playbook Development – Created a structured, repeatable framework for launching new programs with clear processes, ownership, and execution timelines.
Content & Engagement Strategy – Built a multi-channel content system to drive program awareness, partner engagement, and event RSVPs.
Cross-Team Collaboration – Led alignment between marketing, sales, and product teams, ensuring each phase of the launch was executed efficiently.
Event & Program Growth – Drove the Innovation Summit’s public engagement, increasing attendance and long-term participation.
Key Results & Impact
📈 50+ startups onboarded per cohort, scaling across multiple programs
📈 250+ investors, VCs, and corporate partners engaged
📈 25% increase in RSVPs for the Innovation Summit
📈 30% increase in social engagement
📈 15% increase in partnership inquiries citing content as a proof point
Challenge
❌ No standardized launch process – Teams worked in silos, leading to inefficiencies and misalignment.
❌ Lack of a structured content system – Needed a content model that supported recruitment, engagement, and retention.
❌ No framework for tracking engagement & product adoption – Required a scalable system to measure success and iterate for future launches.
Approach & Execution
✅ Developed the Innovation Suites Playbook
Created a cross-functional roadmap outlining each phase of the launch: Pre-Launch, Launch, and Post-Launch.
Defined roles, responsibilities, and workflows to ensure clear ownership and execution timelines.
Standardized key deliverables (content schedules, engagement tracking, onboarding sequences) for all teams.
✅ Built a Multi-Layered Content & Engagement System
Designed a three-tiered content strategy:
Anchor Content: Whitepapers, case studies, and thought leadership blogs showcasing Innovation Suites’ value.
Multi-Channel Activation: Email sequences, social media storytelling, and video spotlights featuring partners & founders.
Evergreen Content System: Repurposed testimonials, event recaps, and program insights for long-term visibility.
✅ Established a Scalable Cross-Functional Workflow
Created a weekly check-in structure with product, marketing, and sales teams to align progress and resolve blockers.
Integrated content mapping from audience segmentation to product positioning, ensuring tailored messaging for startups, corporate partners, and investors.
Developed a real-time engagement dashboard to track RSVPs, content performance, and inbound partner interest.
✅ Optimized Post-Launch Impact & Iteration
Transitioned from program sign-ups to Innovation Summit engagement, driving long-term participation.
Created follow-up content pipelines to showcase participant success stories and encourage future recruitment.
Built an adaptable playbook model that could be reused for future product launches, enhancing efficiency and scale.
Growth & Iteration
Phase 1: Developed playbook, defined workflows, and built content systems.
Phase 2: Executed multi-platform content campaigns, refined messaging, and scaled outreach.
Phase 3: Optimized engagement through data-driven insights, post-launch content, and iterative improvements.
